- Then they imitate, remix and repeat.
- Finally, they share their version with the intended tribe.
Depending on how remarkable the work is, the tribe loves it, hates it or worse, ignores it.
Creators try to reverse engineer this.
- They choose a tribe — movie lovers that love mindless action (or mind-bending sci-fi thrillers).
- Then they breakdown and analyse things that the tribe loves already.
Tribes form on the extreme ends of the spectrum.
You talk about something passionately when you love it, or hate it.
Some items immediately grab your attention (without your effort). They are on the far ends of the spectrum.
With repeat exposure or closer inspection, your emotion grows and solidifies.
Imagine a song from Ilaiyaraja or ARR.
In the spectrum of taste (from good to bad), items in the middle are mostly neutral and invisible.
Upon deliberate observation, some may shift left (good) or right (bad).
What is taste?
It’s the emotion that people feel when exposed to something — art, music, cinema, books, architecture, etc.
The emotion can be good, bad or neutral.
Slow money is dangerous than no money.
Four stages of learning,
- subconscious incompetence
- cautious incompetence
- cautious competence and
- subconscious competence.
— Gaurav
How to develop a great taste?
For social media reach, expertise alone is not enough. You need to be relatable.
Start with biryani (popular) then shift to water (expertise).
— Epaphra